Brands leverages its next-generation retail platform to help each brand accelerate its growth, scale in new markets and enhance its profitability.
portfolio is customer-led, curates quality exclusive merchandise, creates authentic and inspiring social content and targets a distinct Gen Z and millennial audience. Brands is a brand accelerator of direct-to-consumer fashion brands for the next generation. portfolio and work closely with Culture Kings to create value and opportunities for both of our businesses."Īdditional details on the transaction will be discussed on the company's third quarter 2021 earnings conference call, the date of which will be announced in the coming weeks.Įstablished in 2018, a.k.a. We are excited to join the other great brands in the a.k.a. Brands’ highly skilled leadership team and their extensive experience scaling successful e-commerce businesses while preserving brand authenticity. "We are confident that our customers and our brand will benefit from a.k.a. Brands is a top-tier acquirer and accelerator of DTC brands and the perfect partner to scale mnml," said Matthew Fields, founder and chief executive officer of mnml. and Australia in addition to its own website, mnml.la. mnml will be sold through Culture Kings in the U.S. Year-to-date, mnml delivered market-beating net revenue growth while also generating double-digit EBITDA margin. In fiscal 2020, mnml’s net revenue was approximately $20 million and about 20% of that was from outside of the U.S. mnml’s authentic social media marketing strategy, highlighted by its more than one million followers across social platforms, drives efficient customer acquisition and strong brand loyalty. The brand has developed a data-driven merchandising model to bring quality, on-trend fashion to customers faster and at an accessible price point. As an early mover in the DTC streetwear segment, mnml has created powerful brand recognition and is an established destination for modern wardrobe staples, current trends and highly sought-after styles. The acquisition closed on Octoand is anticipated to be immediately accretive to net income.įounded in Los Angeles in 2016, mnml is a high-growth men’s streetwear brand that designs premier, fashion forward apparel at affordable prices. based digitally native, DTC men’s brand for a total of $48.6 million of combined cash and equity. Brands" or the "company"), today announced that it has acquired all of the equity interests of mnml, a U.S. (NYSE: AKA), a brand accelerator of direct-to-consumer (DTC) fashion brands for the next-generation, ("a.k.a. SAN FRANCISCO, October 21, 2021-( BUSINESS WIRE)-a.k.a. Brands’ existing portfolio and bolsters presence in the U.S. High-growth, on-trend brand complements a.k.a.
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